What RosUpack Visitors Look For: How Product Interest Drives Exhibitor Value

Every year, RosUpack brings together over 30,000 packaging professionals, C-level executives, commercial directors, marketers, and chief technologists representing FMCG, pharmaceuticals, logistics, e-commerce, and retail networks. Decision-makers meet directly on-site with suppliers of packaging machinery, finished containers, raw materials, and pulp and paper technology.

• 72% of visitors directly influence purchasing decisions.

• 33% manage annual procurement budgets exceeding RUB 50 million.

For exhibitors, RosUpack provides an audience with defined operational challenges and verified capital budgets. Attendees use the show floor to source technologies that solve specific manufacturing needs, while suppliers leverage direct footfall to demonstrate equipment and convert qualified leads into long-term contracts.

Visitor Interest and Current Market Demand

B2B buyer demand reflects critical operational priorities across the core thematic sections of the exhibition:

• Packaging Machinery & Equipment: Primary, secondary, and automated filling/packaging lines draw the largest share of buyer traffic. High interest centers on robotics, automated sorting, and digital production software designed to optimize throughput and address labor bottlenecks.

• Ready Packaging & Disposable Solutions: Rigid, flexible, eco-friendly, and custom retail packaging represent sustained procurement volume. Buyers actively seek versatile containers for food processing, pharmaceuticals, and online retail fulfillment.

• Raw Materials & Consumables: High demand for polymers, specialized barrier films, paperboard, adhesives, and eco-friendly raw materials. Manufacturers are prioritizing biodegradable, recyclable, and low-carbon inputs to comply with evolving environmental standards (EPR).

• Labelling, Coding & Printing: Industrial marking systems, automated barcode coders, and smart labelling technologies continue to see expanding demand driven by mandatory track-and-trace regulations and anti-counterfeiting requirements.

• Pulp & Paper Industry Equipment: Corrugated board manufacturing, paper conversion machinery, and recycling platforms attract specialized buyers upgrading local mill and processing infrastructure.

• Warehousing Systems & Logistics: Secondary containment, automated storage solutions, and heavy-duty transport packaging draw sustained interest from fast-growing marketplace operators and logistics hubs.

   

Why Exhibit at RosUpack?

1. Access an Exclusive Target Audience

Over 91% of exhibitors find new commercial clients and supply partners on the show floor. Furthermore, 77% of attendees select only RosUpack as their primary industry trade show, granting exhibitors exclusive access to decision-makers unavailable at other venues.

2. Direct On-Site Transactions

The show floor functions as an active trade hall. High buyer intent enables machinery suppliers and material distributors to conclude contracts and sell floor-demonstrated equipment directly during the exhibition days.

3. Expansive Geographic Reach

RosUpack welcomes over 1,000 participating suppliers from dozens of countries across Europe, Asia, the Middle East, and Latin America. The international presence allows domestic and global brands to build export pipelines and secure regional distribution partners.

4. Alignment with High-Growth Trends

Market demand is concentrated around production automation, sustainable eco-packaging, biodegradable materials, and smart labelling solutions. Exhibiting solutions in these categories yields immediate market feedback and accelerates product adoption across major consumer goods brands.

Upcoming Edition Details

Present your equipment, materials, or finished packaging solutions to top B2B buyers at the next edition of RosUpack!

• Event: RosUpack 2027 (31st Edition)

• Dates: June 15–18, 2027

• Venue: Crocus Expo IEC (Pavilions 2 & 3), Moscow

GET A CONSULTATION ON THE STAND