Russia’s Packaging and Printing Market: Opportunities for International Suppliers

Packaging and printing businesses are adapting to changes in production, materials, automation, labelling, and recycling. For international manufacturers and suppliers, understanding how these developments affect buyer requirements is important when assessing opportunities in the Russian market.

RosUpack brings together packaging suppliers and industry professionals across machinery, materials, finished packaging, labelling, recycling, pulp and paper, and warehousing. The exhibition is held alongside Printech, extending the product coverage into printing and advertising production technologies.

Packaging Production Is Becoming More Technology-Focused

Automation and digitalisation remain important topics for packaging producers looking at production processes. At RosUpack 2026, the conference programme covered areas including automation, digitalisation, labelling, logistics, sustainability, and food safety.

These developments create areas for suppliers to explore across the packaging production chain. RosUpack's eight product sectors include packaging and production machinery, raw materials, labelling, pulp and paper, finished packaging, recycling equipment, and warehousing systems.

For printing technology suppliers, the co-location with Printech also brings printing, converting, and packaging professionals to Crocus Expo during the same dates.

Buyers Are Looking for Suppliers and Technology

The latest completed edition provides an indication of the professional audience international companies can meet.

According to the RosUpack 2026 results, the exhibition welcomed 28,888 unique visitors from 46 countries and 82 Russian regions. RosUpack reports that 78% attended to find manufacturers and suppliers, while 68% came with the aim of signing direct procurement contracts.

Visitors represent industries including food and drink, pharmaceuticals, retail and wholesale, consumer goods, printing and labelling, industrial manufacturing, and pulp and paper. This gives suppliers the opportunity to discuss product requirements with professionals from several packaging-using sectors.

Explore the Market and Build Industry Partnerships

For international suppliers, assessing a market involves understanding customer requirements as well as potential routes to market. At RosUpack, exhibitors can discuss specifications and applications with buyers while also meeting distributors, resellers, technology partners, and other industry contacts.

Machinery manufacturers can demonstrate equipment, while suppliers of packaging, labels, films, paper, and other materials can present samples and discuss technical requirements. Conversations with potential partners can cover distribution coverage, supply arrangements, technical support, and after-sales requirements.

RosUpack's 2026 results report that 89% of exhibitors found new clients and partners, while 84% met existing clients and partners. These historical results do not guarantee the same outcome for future participants, but they indicate the types of commercial relationships developed around the exhibition.

For companies exploring the Russian market, these discussions can provide useful information about product requirements and potential business partners before further decisions are made.

Discover Opportunities at RosUpack 2027

RosUpack 2027 will take place from 15 to 18 June 2027 at Crocus Expo IEC, Pavilions 2 and 3, Moscow.

International manufacturers and suppliers can review the RosUpack sectors and exhibitor information to assess how their products fit the exhibition and its professional audience.

Companies interested in presenting packaging machinery, materials, finished packaging, labelling, recycling technologies, or related solutions can submit an  exhibitor enquiry to discuss participation in 2027.