Overview Of The RosUpack International Exhibition Audience

Understanding visitor profiles, purchasing power, and geographic reach is critical for evaluating the commercial impact of exhibiting at RosUpack. The exhibition attracts tens of thousands of B2B specialists actively seeking equipment, raw materials, and finished packaging solutions.

Visitor Roles and Decision-Making Authority

The RosUpack audience consists primarily of senior management and key procurement influencers:

• High Purchasing Authority: 78% of visitors attend specifically to find manufacturers and suppliers, and 68% come with the intent to sign direct procurement contracts on-site or post-event.

• Substantial Procurement Budgets: Over 33% of attending companies manage an annual procurement budget exceeding 50 million rubles.

• Key Executive Profiles: Visitors include C-level executives (CEOs, business owners), commercial leads, technical directors, chief engineers, and brand marketers across major consumer and industrial sectors.

Which Industries Do Visitors Represent?

Delegates span the entire supply chain, representing key high-volume packaging end-users:

• Food & Beverage Manufacturing: Processing plants, dairy producers, confectionery networks, and beverage bottlers.

• Wholesale & Retail Chains / E-Commerce: Top marketplace networks (e.g., Wildberries, Ozon), retail hypermarket groups, and logistics distribution hubs.

• Pharmaceuticals & Cosmetics: Medical device packaging, pharmaceutical manufacturers, and personal care brands.

• Industrial & Non-Food Consumer Goods: Chemicals, electronics, construction materials, and household goods.

• Packaging & Converting Enterprises: Converters and box plants sourcing raw papers, polymers, inks, and converting machinery.

Geographic Footprint

Regional Reach Across Russia

RosUpack gathers packaging professionals from 82+ Russian regions. While Moscow and the Moscow Region account for the largest single share, a significant portion travels from key industrial centres including St. Petersburg, the Republic of Tatarstan, Sverdlovsk, Nizhny Novgorod, and Vladimir.

International Audience

Delegates from 46 countries attend the exhibition. The largest international delegate blocks represent Belarus, China, Kazakhstan, Uzbekistan, Turkey, India, and the Middle East.

An exclusive advantage for exhibitors: 66% of visitors to packaging exhibitions in Russia attend ONLY RosUpack and Printech, providing exhibitors with unique access to decision-makers unavailable at other regional trade events.

Primary Visitor Objectives & Product Interests

Trade visitors attend with clear operational goals:

1. Sourcing New Suppliers (78%): Finding replacement vendors, local suppliers, and direct equipment manufacturers.

2. Direct Contracting (68%): Finalising commercial terms and purchasing floor-demonstrated machinery.

3. High-Demand Product Categories:
    
   1. Packaging Machinery & Equipment: Primary, secondary, and automated filling lines.

• Ready Packaging & Containers: Corrugated boxes, rigid plastic, flexible film, and eco-friendly packaging.

• Raw Materials & Supplies: Polymers, specialised barrier films, paperboard, adhesives, and inks.

• Labelling & Marking: Industrial coding, automated marking, track-and-trace, and smart labels.

• Pulp & Paper Technology: Paper conversion, corrugated board production, and recycling systems.

Upcoming Edition Details

Reserve your booth to showcase your equipment, raw materials, or finished packaging directly to top-level buyers!

• Event: RosUpack 2027 (31st Edition)

• Dates: June 15–18, 2027

• Venue: Crocus Expo IEC, Moscow